Hop-along Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of popular short stories and many novels based on the character.
In his early writings, Mulford portrayed the character as rude, dangerous, and rough-talking. From 1935, the character—as played by movie actor William Boyd in films adapted from Mulford's books—was transformed into a clean-cut hero. Sixty-six popular films appeared, only a few of which relied on Mulford's stories. Mulford later revised and republished his works to be more consistent with the character's screen persona.
\WIKIPEDIA The Mutual Broadcasting System began broadcasting a radio version of Hopalong Cassidy, with Andy Clyde as the sidekick, in January 1950; at the end of September, the show moved to CBS Radio, where it ran into 1952. Also in 1950, Hopalong Cassidy was featured on the first lunch box to bear an image, causing sales for Aladdin Industries to jump from 50,000 units sold the previous year to 600,000 units sold. Hopalong Cassidy also appeared on the cover of national magazines, such as Look, Life and Time. In stores, there was a line of Hopalong Cassidy children's dinnerware, as well as Hopalong Cassidy roller skates, Hopalong Cassidy soap, Hopalong Cassidy wristwatches, and Hopalong Cassidy jackknives. There was also a new demand for Hopalong Cassidy features in movie theaters, and Boyd licensed reissue distributor Film Classics to make new film prints and advertising accessories.
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